The study looked for five moral foundations or themes and asked the subjects to rate whether each person embodied the following moral foundations:
- Care, or “basic concerns for the suffering of others, including virtues of caring and compassion.”
- Fairness, or “concerns about unfair treatment, inequality, and more abstract notions of justice.”
- Loyalty, or “concerns related to obligations of group membership, such as loyalty, self-sacrifice and vigilance against betrayal.”
- Authority, “concerns related to social order and the obligations of hierarchical relationships, such as obedience, respect, and proper role fulfillment.”
- Purity/sanctity: “concerns about physical and spiritual contagion, including virtues of chastity, wholesomeness and control of desires.”
From the most divisive to those who most agreed upon:
- Margaret Sanger
- Ronald Reagan
- Margaret Thatcher
- Harvey Milk
- Ho Chi Minh
- Che Guevara
- Eleanor Roosevelt
- V.I. Lenin
- Billy Graham
- Muhammad Ali
- Robert Kennedy
- Winston Churchill
- Pope John Paul II
- Ayatullah Khomeini
- Mikhail Gorbachev
- Charles Lindbergh
- Mao Zedong
- Teddy Roosevelt
- Marilyn Monroe
- Franklin Roosevelt
- Martin Luther King
- Nelson Mandela
- Princess Diana
- John F. Kennedy
- David Ben-Gurion
- Mohandas Gandhi
- Rosa Parks
- Andrei Sakharov
- Emmeline Pankhurst
- Mother Teresa
- Bill Wilson
- Lech Walesa
- Helen Keller
- Anne Frank
- Tenzing Norgay
- Bruce Lee
- Jackie Robinson
- Edmund Hillary
- Adolf Hitler
- Pelé
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